Case Study: Tobacco Institute - A short article by a PR firm condemns tobacco PR as "all that is wrong with public relations". Insider information on how tobacco PR works.

Confidential Tobacco PR Memo - Memo from tobacco industry PR firm on how to sell and lobby for the industry's "proposed resolution".

How the Industry Argues That Nicotine Is Not Addictive - Analysis of the industry argument that nicotine is not addictive. Extensive documentation on how industry PR misleads and confuses the public about the science, on a critical issue: addiction.

Giving the Party Line, part I - Philip Morris training manual. Tobacco industry PR responses can sometimes be traced to this, word for word.

Giving the party line, part II - Second part of Philip Morris training manual. What to say if people ask you if your product is addictive, if it kills its customers, if it gives diseases to people near its customers.

The War on Truth - Interview with John Stauber, a PR-industry watcher, has a short section on use of PR by the tobacco industry.

Philip Morris' Slick Ads Can't Gloss over Facts - Op-ed responds to Philip Morris PR.

Behind the Smokescreen: Philip Morris Philanthropy - Campaign for Tobacco-Free Kids report on recent Philip Morris gift-giving.

A Brief Analysis of the Brown and Williamson Website: An Effort to Taint Juries? by Cliff Douglas - An attorney takes a close look at the new web site and finds "a slick effort to make B&W look responsible and caring and to inoculate it against liability and punitive damages."

Philip Morris Tries to Polish Its Image - Editorial from Minnesota Medical Association comments on Philip Morris's recent image campaign.

Philip Morris Puts Up Good Citizen Smokescreen - Editorial comments that tobacco giant Philip Morris "recently spent $2 million on domestic violence programs nationally, part of $60 million it spent on charity in 1999. That same year, Philip Morris spent $108 million on the advertising campaign to tell us about it".

Philip Morris Image - Short article explains why Philip Morris decided to run its recent image campaign.

Philip Morris's "Philanthropy" - Wall Street Journal report on a TV ad that Philip Morris spent more to make than on the philanothropy the ad talked about.

Philip Morris Money - Article from the American Prospect examines the uses and reasons for the philanthropy of the largest tobacco company in the world.

Philip Morris: Killing to Make a Difference - CorpWatch reviews the Philip Morris image PR campaign, and gives Philip Morris a Greenwash award for its TV commercials.

PR Watch: Why Philip Morris Hates Trial Lawyers - Covers PR and lobbying activities of tobacco giant Philip Morris.

Philip Morris Promises to Polish its Image - News article on Philip Morris image campaign reveals the PR is aimed at boosting its stock price and helping it in court.

Is Philip Morris Blowing Smoke Again? - A tobacco control organization takes a look at six new Philip Morris ads that promote the company's image.

PR in the Playground - ASH-UK report on the tobacco industry's "youth smoking prevention" programs explores their PR design and purposes.

Tobacco Industry "Prevention" Programs - Analysis of tobacco industry "youth smoking prevention" programs such as "We Card".

Tobacco's Secondhand Science of Smoke-Filled Rooms - PR Watch report on tobacco industry PR push to get the public to doubt the health effects of secondhand smoke; analyses industry tactics.

Philip Morris Attempts to Re-define Image - Reviews the image makeover, featuring ads about charities; explores the whys and hows behind the campaign, in particular why Philip Morris has a credibility problem.

Tobacco Industry Youth Anti-Tobacco Programs - Report from the Campaign for Tobacco-Free Kids on Philip Morris's ad campaign, its PR design, and its goals.

The Kinder, Friendlier Face of Philip Morris - Columnist comments on recent PR efforts of the largest tobacco company in the world.

Corporate Goodwill or Tainted Money? - Philip Morris is spending more to publicize its good deeds than it's spending on the good deeds themselves. ABCNews tells why.

Countering Pro-Tobacco Influences - Short discussion by a health agency of the tobacco industry's recent promotional campaign.

Brown and Williamson's "Responsible" Web Site - Extended analysis of Brown and Williamson Tobacco's website, its purposes, PR, and messages.

Timeline: Public Image - Tobacco industry documents grouped on a timeline show inside thinking on PR.

Rick Berman and Tobacco Front Groups - PRWatch exposes the $600,000 in Philip Morris money used to create "Guest Choice", and Berman's other connections to Big Tobacco.

Philip Morris Launches Campaign that Promotes Industry Image - Short item analyzes Philip Morris TV PR campaign using internal tobacco industry memos that discuss such campaigns.

Constructing "Sound Science" and "Good Epidemiology": Tobacco, Lawyers, and Public Relations Firms - Article in the American Journal of Public Health on Philip Morris's "sound science" campaign reveals it to be a public relations campaign aimed at bashing the science of secondhand smoke.

Council for Tobacco Research - PR Watch report on tobacco front described by the Wall Stree Journal as "the longest-running misinformation campaign in US business history"; covers personnel, history, funding, and provides a case study.

Philip Morris Draws Fire For Anti-smoking Freebies to Schools ANJETTA McQUEEN, AP 5jan01 - Article on millions of book covers sent by Philip Morris to schools examines possible reasons for the giveaway.

Philip Morris Promises to Polish its Image - Article explains Philip Morris's reasons for its recent image advertising: to reduce its court losses.

Humboldt Women for Shelter says 'no thanks' to Philip Morris - "The mission of Humboldt Women for Shelter is to help and protect women. We knew that was not compatible with an industry that is responsible for the deaths of approximately 200,000 women per year."

Cigarette Firms Prepared to Throw Millions Into Public Relations Battle - Short article on extent and nature of tobacco industry PR activities.

From Coughs to Coffers, the Philip Morris Way - The Seattle Times editorial.